Blog | Compare Clever

A Complete Guide to Starting a Small Business: Key Considerations for Success

18 October 2024

Starting a small business is an exhilarating yet challenging venture. The process demands a balance of creativity, strategy, and perseverance, as well as a deep understanding of market forces and consumer behaviour. This article will walk you through every major step and factor you need to consider to set your business on a solid foundation, …

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How to Avoid Overusing Jargon and Improve Readability

17 October 2024

Where information is often consumed at a rapid pace, the importance of clear, accessible communication cannot be overstated. Whether you’re drafting an email, writing a report, or crafting marketing materials, the goal is the same – ensure your audience understands your message. However, there’s one common pitfall that often gets in the way of that …

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How CDNs Can Help You Handle Traffic Spikes

16 October 2024

Managing web traffic efficiently is crucial, especially during high-demand moments like flash sales or product launches. One moment, your site may be cruising along with moderate traffic, and the next, it’s bombarded by thousands of users, all eager to engage with your content. These traffic spikes, if not handled well, can slow down or even …

Implementing Effective Talent Management Strategies

15 October 2024

Organisations are continuously striving to attract, develop, and retain the best employees, as this directly impacts their success and competitiveness. In this article, we will explore the importance of talent management, the key strategies for success, and how leveraging HR tools can help streamline the entire process. Understanding Talent Management Talent management encompasses a wide …

Advanced Link-Building Tactics: Tools and Techniques to Get Quality Backlinks

14 October 2024

In the ever-evolving world of SEO, one factor has consistently stood the test of time: backlinks. Backlinks, also known as inbound links, serve as endorsements from one website to another, signalling trust and authority. Securing high-quality backlinks is a cornerstone of search engine optimisation, as it helps improve rankings, increases organic traffic, and enhances the …

How to Create and Launch a Successful Email Marketing Campaign for a Product Launch

13 October 2024

Email marketing is one of the most powerful tools in the modern marketer’s toolkit. Whether you’re preparing for a product launch or looking to breathe new life into your brand, email campaigns can deliver outstanding results – when executed properly. But how do you create and launch an email marketing campaign that truly works, especially …

The Fundamentals of Effective Project Management: A Beginner’s Guide

12 October 2024

Project management is both an art and a science. At its core, it’s about bringing ideas to life through structured planning, strategic thinking, and effective execution. Whether you’re organising a personal event or leading a large-scale corporate initiative, understanding the principles of project management will be your key to success. We’ll explore everything you need …

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What Is Emotion Intelligence?

11 October 2024

Emotional intelligence refers to the ability to recognise, understand, and manage our own emotions, as well as the emotions of others. Unlike IQ, which measures cognitive abilities, Emotional Intelligence relates to emotional and social competence. It’s the skill set that allows us to navigate social complexities, make better decisions, and form stronger relationships. Emotional intelligence …

The Foot-in-the-Door Technique: How Small Requests Lead to Bigger Sales

10 October 2024

Selling a product or service is often seen as an art form, where persuasion and strategy play key roles. If you’ve ever tried to sell something or even been on the receiving end of a sales pitch, you may have noticed that certain techniques seem to work better than others. One such technique, grounded in …

How to Write a Winning Business Plan for Your UK Startup

9 October 2024

Launching a startup in the UK can be one of the most exciting and challenging journeys you’ll ever embark on. But before you dive headfirst into the exhilarating world of entrepreneurship, there’s a vital step you simply cannot afford to skip – writing a winning business plan. Think of your business plan as a roadmap, …