When you’ve just launched a shiny new website, it can be tempting to sit back, relax, and wait for the visitors to roll in. But without any way of tracking how well your website is performing, you’re pretty much sailing blind. Setting up analytics for your website is one of the most crucial steps in …
The gig economy has been on a meteoric rise over the past few years, and nowhere is this more evident than in the UK. Freelancers now make up a significant portion of the UK workforce, offering businesses and individuals access to specialised skills without the long-term commitment that comes with permanent staff. Whether you’re a …
Read moreWhat You Need to Know About Hiring Freelancers in the UK
There’s something irresistible about the word “free,” isn’t there? No matter what the offer is – a trial, a sample, or even an entirely free product – the idea of getting something for nothing taps into a primal part of our brains. But why does “free” have such a powerful hold over us? And more …
Read moreThe Psychology of Free: Why Offering Something for Free Increases Conversions
In the ever-evolving world of e-commerce, the terms “cross-selling” and “upselling” have become buzzwords that most online retailers are familiar with. But while many people understand these concepts in theory, putting them into practice effectively can be the key to unlocking significant revenue growth. Let’s delve into the art and science of cross-selling and upselling …
Read moreMastering the Art of Cross-Selling and Upselling on Your Website
When it comes to email marketing, one word often gets thrown around more than others: segmentation. But what exactly is it, and why is it such a buzzword for marketers? If you’ve ever felt like your emails are being ignored, or worse, sent straight to the bin, segmentation could be the key to turning things …
Read moreSegmentation in Email Marketing: Why It’s Crucial and How to Do It Right
If you’ve recently started a business or are thinking of launching one, you’ve likely heard the phrase “it’s not what you know, but who you know.” This might sound cliché, but in the world of entrepreneurship, having the right connections can often make the difference between success and failure. Whether you need advice, mentorship, partnerships, …
Read moreThe Best Networking Events for New UK Entrepreneurs
When it comes to making decisions, especially as consumers, we often like to believe we’re rational beings, weighing up pros and cons carefully before arriving at a conclusion. However, the truth is that our decisions are deeply influenced by how information is presented. This phenomenon is known as “framing”, and it has a remarkable impact …
Read moreThe Impact of Framing on Consumer Decisions: How to Present Information for Maximum Impact
Websites have become the first point of contact for many people with businesses, services, and information. With such a diverse range of people relying on the internet, the importance of website accessibility can’t be overstated. Website accessibility ensures that everyone, including people with disabilities, can navigate, interact with, and benefit from the digital content we …
Read moreThe Importance of Website Accessibility: How to Make Your Site Inclusive
Have you ever noticed that some customers disappear after just one purchase? Or worse, abandon their shopping cart before completing the order? You’re not alone. A whopping 69% of shopping carts are abandoned, and even more customers go dormant after a single transaction. But don’t worry, there’s a silver lining here – email retargeting. If …
Read moreHow to Use Email Retargeting to Re-Engage Lost Customers
In the ever-evolving world of search engine optimisation (SEO), you’ve likely heard the terms on-page and off-page SEO thrown around more times than you can count. But what do they actually mean? More importantly, how do you balance both to create a robust SEO strategy that works? Let’s dive into these two distinct yet complementary …
Read moreOn-Page SEO vs. Off-Page SEO: Key Differences and How to Optimise Both