Brevo (Sendinblue) Overview

Brevo has become a go-to solution for businesses that need a reliable and affordable marketing tool. Its intuitive interface and extensive feature set make it an excellent option for small businesses looking to handle email marketing, SMS campaigns, and even customer relationship management from one platform.

While Brevo may be more affordable than some of its competitors, it doesn’t skimp on capabilities. From creating visually appealing email campaigns to leveraging marketing automation and using built-in CRM features, Brevo gives businesses the tools they need to connect with customers at the right time. Its pricing model, based on emails sent rather than the number of contacts, is also highly appealing for budget-conscious businesses.

Brevo (Sendinblue) Features

  • Email Marketing:
    • Drag-and-drop editor: Design stunning email campaigns with ease, using Brevo’s intuitive editor. No coding skills are required to create professional-looking emails.
    • Pre-built templates: Choose from a variety of templates tailored for different industries, or customise them to match your brand’s style.
    • Personalisation: Personalise your emails with dynamic content, such as adding recipients’ names or location-based offers.
  • SMS Marketing:
    • SMS campaigns: Reach your customers instantly via SMS, making it ideal for promotions, reminders, or urgent updates.
    • Transactional SMS: Send automated messages like order confirmations or shipping updates directly to customers’ phones.
    • Global reach: Brevo supports SMS marketing across multiple countries, enabling businesses to expand their reach internationally.
  • Marketing Automation:
    • Workflow builder: Create automated workflows that trigger based on customer actions like signing up for a newsletter or making a purchase.
    • Lead scoring: Automatically score your leads based on their behaviour, such as email opens, clicks, or website activity, and target the most engaged customers.
    • Transactional emails: Send automated transactional emails like order confirmations and password resets without any manual intervention.
  • CRM (Customer Relationship Management):
    • Integrated CRM: Manage all your customer data directly within Brevo, helping you build stronger relationships through personalised interactions.
    • Contact segmentation: Organise your contacts into specific groups or segments based on interests, behaviour, or demographics.
    • Task management: Keep track of interactions with customers and assign follow-up tasks to ensure no leads are missed.
  • Landing Pages:
    • Customisable templates: Easily build and customise landing pages to support your email campaigns or special promotions.
    • Form integration: Create and embed sign-up forms on your landing pages to collect emails and grow your list.
    • A/B Testing: Optimise your landing pages by running A/B tests to see which version performs better.
  • Analytics and Reporting:
    • Email campaign insights: Get detailed reports on how your campaigns are performing, including open rates, click-through rates, and engagement metrics.
    • Real-time reporting: Track your email and SMS campaigns in real time to see how customers are interacting with your content.
    • Conversion tracking: Measure the success of your campaigns by tracking leads, sales, or other key actions resulting from your marketing efforts.
  • Integrations:
    • eCommerce integration: Sync Brevo with platforms like Shopify, WooCommerce, and Magento to send targeted emails based on purchase behaviour.
    • API and plugins: Use Brevo’s API and plugins to integrate the platform with popular CRM systems, payment gateways, and CMS platforms.
    • Zapier integration: Connect Brevo with thousands of apps using Zapier, enabling seamless automation across different platforms.
  • Transactional Emails:
    • Transactional email API: Send essential transactional emails, like order confirmations, through Brevo’s reliable API.
    • SMTP Relay: Use Brevo’s SMTP service to ensure your transactional emails are delivered quickly and reliably to your customers’ inboxes.
    • Customised templates: Customise your transactional email templates to reflect your brand, offering a professional touch to every customer interaction.