Screaming Frog Overview

When it comes to SEO, no stone can be left unturned. From broken links and duplicate content to missing metadata and slow page speeds, there are countless factors that can affect your website's performance in search results. That's where Screaming Frog comes in, offering an in-depth analysis of your website, from the perspective of both users and search engines. With its easy-to-use interface, this SEO spider tool allows you to crawl a website—just like Google does—identifying issues that could be harming your search rankings. But that’s just scratching the surface. Screaming Frog doesn’t merely diagnose; it also offers practical insights into how to fix those problems, giving you the power to streamline your SEO strategy.

Screaming Frog Features

  • Website Crawling
    • Crawl up to 500 URLs with the free version; no limits with the paid version.
    • Identifies common SEO issues like broken links, duplicate content, and thin pages.
    • Inspects individual URLs for performance and structure.
  • On-Page SEO Analysis
    • Analyses key on-page elements like titles, meta descriptions, H1 tags, and alt text.
    • Highlights missing, duplicated, or improperly formatted meta tags.
    • Offers detailed reports on keyword usage, ensuring your content aligns with SEO best practices.
  • Technical SEO Insights
    • Pinpoints broken links (404 errors) and server issues that could be hurting user experience.
    • Detects redirect loops, server errors, and other technical hiccups that could slow your site down.
    • Delivers information about response times, load times, and other performance-related metrics.
  • XML Sitemap Generation
    • Automatically generates XML sitemaps for better search engine indexing.
    • Customisable settings allow for inclusion/exclusion of URLs based on your preferences.
    • Ensures compliance with Google’s sitemap guidelines.
  • Integration with Google Analytics & Search Console
    • Seamlessly integrates with your Google Analytics and Google Search Console accounts.
    • Allows you to see real-time traffic data and user behaviour alongside the SEO crawl results.
    • Gives insights into click-through rates (CTR), impressions, and queries.
  • Customised Reports
    • Exports detailed CSV or Excel reports for deeper analysis.
    • Offers the ability to customise your data fields, ensuring you get the insights most relevant to your needs.
    • Schedule automated reports to stay updated on a regular basis.
  • Visualisations & Data Mapping
    • Provides visual representations of your website’s architecture, making it easy to spot issues.
    • Creates custom crawl reports, showing how well your internal linking structure performs.
    • Allows you to build detailed ‘trees’ or ‘graphs’ of your website’s URL structure.